Project Overview

Background

The consumption of LPG (Liquefied Petroleum Gas), popularly known as cooking gas, in Nigeria. It is one area where we have done some very good work. There is significant LPG growth over the last two years. Consumption is about 420,000 metric tonnes, which is about a 600 percent increase and that’s a very major movement. In all this majority of Nigerians in the rural and urban areas of the country still use the traditional means of cooking with coals, woods, and kerosene especially the 70% of the population below the poverty line.Sources: The Guardian and Punch Nigeria

Challenges

For the remaining 30%, Gasapp wants to make day-to-day buying of cooking gas easy and accessible to everyone that makes use of it. There’s no longer the need to go to a gas station or a gas vendor. It should be another way around.Looking for gas vendors or gas stations in the community to buy cooking gas. Abandoning other important things that need attention to buy cooking gas fromgas vendors or gas stations in the community.Hassle of carrying gas cylinder all around. Not all gas buyer her mobile. Time wasted looking for gas. Time is our greatest resources.

Business Goals

Completely put into extinction the old ways of buying cooking gas, and introduce the online booking and home delivery cooking gas, safe people precious time, in order for people to use their time for more important stuff also as the gas market grows we want to be able to convert annually 10% to 15% of the 70% population who still uses the traditional means to cook.

Solution

We created a new market in requesting cooking gas, a Uber-like on-demand gas delivery mobile application for people to leverage on for quick gas delivery, with basic, featured such as to request gas, scheduling a delivery time and date, share location, tracking orders, Easy payment, History tracking, etc. tailored to cater to the needs of target users. The user base is industries, government parastatals, hospitality establishments, hospitals, the fast food industry, restaurants, bakeries, and so forth.

What I did

User interview, Persona, User flow, Storyboarding, visual design and I also collaborated effectively with business analysts, developer, and other key stakeholders.

Research

While I was making research online I stumbled on this very helpful survey research on “LPG Consumption” by OMOSOMI OMOMIA of BusinessDay Research and Intelligence Unit (BRIU) in Nigeria. This survey helped me understand facts about types of fuel used to meet the cooking needs in homes in Lagos and frequency of refill.

Types of Fuel Use

Overall, when surveyed on the fuel type used to meet cooking and other energy needs, 54 percent of respondents made use of gas; 29 percent utilized kerosene while 13 percent applied electric cookers, stoves, and appliances for these purposes. In addition, 3 percent of respondents utilized charcoal in cooking while the balance of 1 percent made use of firewood.

Frequency of Refill

On the subject of refilling their various gas cylinders, 30 percent of respondents made use of roadside (informal) refuellers to replenish their cooking gas stock. 55 percent made use of formal retail outlets to refill their LPG cylinders. Consequently, the major downstream operators accounted for a significant share of cooking gas consumer’s stocking needs constituting 43 percent of the total. The remaining 15 percent of gas cylinder replenishment needs were met via home service delivery.With respect to the frequency of refill, 52 percent restocked their cooking gas every month. 21 percent refueled at least once in two (2) months, while 14 percent of respondents fill their LPG cylinders twice a month. About 9 percent replenished their gas cylinders once in three (3) months while 1 percent of respondents refilled twice in three (3) months. The balance of 3 percent restocked their gas cylinders at other times separate from specified in the survey options.Source:http://businessdayonline.com/........LPG-Consumption-Survey

User Persona

My assumption was that the majority of the users were women and less tech-savvy. To create a simple and easy to use the application, first I needed to validate my assumptions and gain a better understanding of the users’ Obstacles, their expectations, Goals/Motivations as well as what and who influences their decision. I conducted user interviews, used my findings to create user personas to represent the potential customer of the app.

Empathy Map

Next, I built an Empathy Map and it enabled me to a better understanding of the heroes’ emotional aspects and I was able to share in their worries.

User Journey Map

During this phase, I merged the observations collected in the earlier stages into a document called Customer Journey Map (CJM).

Paper Sketches and Quick Prototype

After gathering all of the information from users, along with the business requirement, I brainstormed some ideas and sketched them in papers, then I transformed the sketches into a prototype in other to test and get quick feedback from users and make iterations based on my discoveries.

User Flow

Style Guide and Icons

To maintain consistency in look and feel, a visual DNA was created, it’s a document that describes, defines and presents strict elements to be used in the app such as the Heading, Typography, Colors, Text sizes, Buttons, including customer icons.

Prototype 1

A user who wants a gas exchange, will go through some step from selecting order type which is gas exchange to filling the form, proceed to payment select payment card and pay after a success message customer can now view orders. A customer goes through the task of ordering a gas exchange to view the current order.

Prototype 2

After successful gas order, user can view their past order as well as the current one, track order, call or chat delivery agent, cancel order and confirm order delivery.

High Fidelity UI Mockup